From Vietnamese Upbringing to Marketing to a Global Audience: a Candid Convo with Linh Dao Smooke | HackerNoon
Briefly

from Hackernoon3 years ago
In a communal culture, that's how people connect... via stories. The close-knit nature of Vietnamese communities allows for significant word-of-mouth influence in local marketing.
Hackernoonhttps://hackernoon.com/from-vietnamese-upbringing-to-marketing-to-a-global-audience-a-candid-convo-with-linh-dao-smooke
Global brands must not underestimate the power of local advocacy. If nobody local can vouch for your product, its quality won’t matter to Vietnamese consumers.
Hackernoonhttps://hackernoon.com/from-vietnamese-upbringing-to-marketing-to-a-global-audience-a-candid-convo-with-linh-dao-smooke
Social proof is crucial in Vietnam; people want to see a product popular among peers. Brands need to demonstrate their value through visible popularity.
Hackernoonhttps://hackernoon.com/from-vietnamese-upbringing-to-marketing-to-a-global-audience-a-candid-convo-with-linh-dao-smooke
Linh Dao Smooke highlights the importance of turning customers into advocates, emphasizing that building relationships leads to lasting impact in the Vietnamese market.
Hackernoonhttps://hackernoon.com/from-vietnamese-upbringing-to-marketing-to-a-global-audience-a-candid-convo-with-linh-dao-smooke
Read at Hackernoon
#vietnam #marketing #cultural-insights #global-branding #consumer-behavior
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