#global-branding

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Council Post: Localizing Your Corporate Communications Strategy Without Weakening It

Brands risk diluting their messaging when homogenizing for global audiences, losing uniqueness and resonance.
Creating effective global messaging requires regional insights and a commitment to understanding diverse cultures.

From Vietnamese Upbringing to Marketing to a Global Audience: a Candid Convo with Linh Dao Smooke | HackerNoon

Understanding Vietnam's communal culture is key for effective global marketing.
Local word-of-mouth significantly impacts brand perception in Vietnam.
Brands must prioritize social proof to succeed in the Vietnamese market.
#partnership

Tecno signs on as Official Global Supporter of the Asian Football Confederation

Tecno partners with AFC for their club competitions to expand its brand outreach globally through the power of sports and technology.

Dodgers Sign Partnership With Tsukiji Gindaco For New Dodger Stadium Food Option

Tsukiji Gindaco partners with Los Angeles Dodgers for Takoyaki sales at Dodger Stadium.

Tecno signs on as Official Global Supporter of the Asian Football Confederation

Tecno partners with AFC for their club competitions to expand its brand outreach globally through the power of sports and technology.

Dodgers Sign Partnership With Tsukiji Gindaco For New Dodger Stadium Food Option

Tsukiji Gindaco partners with Los Angeles Dodgers for Takoyaki sales at Dodger Stadium.
morepartnership

Collymore's column: EPL have bottled Man City decision and more

Villa's need to seize the Champions League opportunity is crucial for financial growth, player retention, and global branding.

New Spike Lee spot for Brooklyn Brewery debuts in ... the UK? - Brooklyn Magazine

Brooklyn Brewery's new brand film reflects the essence and diversity of Brooklyn, created in collaboration with Spike DDB and featuring local scenes and personalities.

Dentsu Creative Elevates Abbey Klaassen and Phil Gaughran

Dentsu Creative's U.S. CEO and global business strategy lead expand roles to enhance global brand cohesion.
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