In this episode of Milk Street Radio, host Christopher Kimball interviews Cherie Denham, an Irish baker, who highlights the strong tradition of hospitality in Ireland where guests are always offered food and drink. Following this, the conversation shifts to advertising, with guest Jeff Swystun, a veteran in the field, providing insights into the complexities of food advertising. He shares his experiences working for notable brands like McDonald's, explaining the challenges faced by global companies in maintaining consistent messaging across diverse markets.
You never walk into a house in Ireland without being offered a cup of tea and something nice to eat.
In addition to the challenge of running a huge global business, McDonald's would have to manage over 400 agencies around the world.
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