Ford's F-Series pickups constitute 38% of its total U.S. sales, showcasing the company's enduring strength in traditional combustion engines despite significant investment in EV development.
Despite investing $30 billion in EV technology, Ford's electric vehicle sales remain sluggish, with models like the Mach-E and F-150 Lightning struggling against robust gas-powered sales.
Toyota's hybrid strategy is succeeding where Ford's full EV approach is faltering, indicating a potential market preference for hybrids over fully electric vehicles.
The declining trade-in value of older EVs, largely due to expensive battery replacements, poses a threat to the EV market's growth and sustainability.
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