FirstPartyCapital (FPC) has secured a strategic investment from DoubleVerify, enhancing FPC's mission to support scalable ad tech startups globally. This partnership not only marks a significant milestone for FPC but also reinforces DoubleVerify's dedication to innovation within the digital advertising landscape. With over USD$200m invested since 2023, DoubleVerify aims to foster groundbreaking technologies that improve optimization and performance. Rich Ashton and Doug Campbell emphasize the partnership's potential to drive better outcomes across the advertising ecosystem.
This investment from DV marks a major milestone for our fund, reflecting the progress we've made since our inception... Partnering with one of the world's leading technology companies is incredibly exciting for us and the entrepreneurs we support.
At DoubleVerify, we believe that fostering innovation in the ad tech ecosystem benefits the entire industry—driving better outcomes for advertisers, publishers, and consumers alike.
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