"We are deeply grateful to the community of creators, businesses, and other key stakeholders who have been part of the Meta Spark journey. When we first launched this platform seven years ago, experiences infused with augmented reality were new to most consumers."
"Since then, the imagination, innovation, and creativity of our AR creator community has helped extend the reach of AR to hundreds of millions of people across Meta's platforms."
"After January 14, 2025, the AR effects built by brands and AR creators will no longer be available for use. Those built and owned by Meta will remain available across Meta's family of apps, however."
"Many creators are expressing their disappointment over Meta's decision, stating that the closure will impact their livelihoods. Some learned about this decision only through a Facebook post."
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