Peloton recently announced a $95 activation fee for secondhand bike buyers, a move aimed to monetize the growing trend of buying pre-owned machines.
The new fee comes alongside benefits like virtual custom fittings and continued access to a Peloton History Summary for tracking service and warranty information.
The uptick in secondhand Palton sales has boosted subscriptions for the brand, showing a shift in market dynamics from new purchases to secondhand ownership.
Peloton experienced a 16% year-over-year increase in the secondhand market, reflecting changing consumer habits and a push to maintain subscription revenue.
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