Gamified rower startup Aviron branches out into bikes | TechCrunch
Aviron's Fit Bike combines interactive gaming with fitness, offering a competitively priced alternative to Peloton and cheaper subscription fees.
All of Our Favorite Recovery Essentials Are on Sale at Therabody
Therabody is expanding its wellness product range beyond massage devices to include various high-tech recovery tools.
OUT-FIT for Ethimo Flexes the Appeal of Exercising Outdoors
The OUT-FIT outdoor gym by Studio Adolini provides a unique and elegant alternative to traditional home gyms, blending fitness with natural surroundings.
How Natalie Holloway Has Transformed the Fitness Industry With Bala
Natalie Holloway is the co-founder and visionary behind fitness brand Bala, known for its iconic Bala Bangle.
Holloway's career pivot from advertising to entrepreneurship was inspired by mutual burnout and a desire to create innovative fitness equipment.
IKEA Drops DAJLIEN Collection to Easily Workout at Home
IKEA has released a new collection called DAJLIEN, designed to support everyday movement and help cultivate healthy habits at home.
The collection includes 19 versatile products that seamlessly integrate exercise into everyday life and overcome obstacles such as motivation, limited space, and clashes with home decor.
Get a Hydrow Rower for up to $760 off for Prime Day
Hydrow rowing machines are on sale for Amazon Prime Day, offering significant discounts on both the Hydrow Pro Rower and Hydrow Wave Rower.