The first installment of the Madewell x Alexa Chung collaboration features a nostalgic, 70s-inspired womenswear capsule that embraces approachable and versatile styles.
Chung described the collection as "far less personality" than her previous brand, emphasizing its tranquil and back-to-basics approach, serving as a palate cleanse.
This collaboration comes 14 years after Chung's first partnership with Madewell, tapping into nostalgia while presenting styles that channel retro influences.
The pieces resonate with the rise of indie sleeze, being reminiscent of the underground movement yet embodying a cooler, wiser aesthetic for fall.
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