Influencer marketing is on the rise, with expected spending surpassing $10 billion this year, but creators face unpredictable cash flow due to fluctuating brand budgets and delayed payments. Alchemy, a fintech company led by Isaac Wagschal, launched a $100 million fund to offer upfront payments based on anticipated earnings, focusing on micro and mid-tier creators across various platforms. This innovative solution addresses the common issues of inconsistent brand deals, positioning creators for more stable financial futures.
"A lot of micro-influencers struggle because, first of all, brand deals are inconsistent. There will be pockets of time where they have nothing."
"The fintech company, founded by Isaac Wagschal, announced the launch of a $100 million fund designed to provide creators with upfront payments based on projected future earnings."
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