Even in today's cynical, 21st century world, there's still something to be said about the unknown and the magical. If the distillation process that leads to your favorite bourbons and whiskeys seems more than a little magical, there's a good reason for that - it's actually linked to the ancient art of alchemy.
"A lot of micro-influencers struggle because, first of all, brand deals are inconsistent. There will be pockets of time where they have nothing."