Your Personal Brand Is Your Career Currency: Are You Paying Attention?
Briefly

Stacey Hanke emphasizes that personal branding is essential for professional success, going beyond mere hard work. It involves how consistently and credibly individuals present themselves in interactions, shaping trust and influence. In a corporate context, reputation is critical, with research showing that leaders with strong personal brands are more likely to achieve promotions and opportunities. Notably, 92% of executives prioritize soft skills over technical expertise, underscoring the need for individuals to manage their personal brand intentionally in all professional communications.
A personal brand isn't about being flashy or self-promotional. It's about how people experience you every time they interact with you.
In today's workplace-remote, hybrid or in-office-it's not just about what you do. It's about how consistently and credibly you show up.
Read at Forbes
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