"People see that number and think there must be some secret to LinkedIn growth. Some tactic. Some content strategy that went viral. But the real story is much simpler and much harder at the same time."
"If you remember people, they remember you back. I'd call the same people week after week. Most would hang up. But a few would chat with me."
"Over time, something magical happened: the relationship became the thing, not the transaction. They started calling me. They started inviting me to events."
"People don't forget when you care about them. They don't forget when you help without expecting anything in return."
A large LinkedIn following is often perceived as a result of strategic tactics, but genuine relationship-building is the true foundation. Early career experiences involved cold-calling and developing connections by showing genuine interest in people’s lives. Over time, these relationships became more significant than transactions, leading to reciprocal engagement. Maintaining these connections through consistent follow-ups and remembering personal details fosters lasting bonds. Caring for others without expecting anything in return creates a network that remembers and values those interactions.
Read at Inc
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