X's recent overview highlights significant growth in Gen Z engagement on its platform, with an 8% year-on-year increase and a 12% rise in US users since 2022. The app is positioned as a prime channel for brands aiming to connect with this demographic. However, the overlap with competitor platforms, like Threads, is minimal at only 19%, indicating that brands focusing solely on other platforms may risk missing important opportunities to connect with Gen Z audiences that are particularly active on X.
X is the place to be for brands looking to engage a passionate, attentive, and often elusive Gen Z audience in the moments when they're most receptive. Gen Z users continue to come to X, with an 8% increase YoY and a 12% increase in the US since 2022.
For example: there's only a 19% overlap in X users and Threads - which means that you'd be missing out on potential engagement if you are not prioritizing your presence on X.
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