""LinkedIn has been a really exciting platform for thought leadership and for education. We knew there was already an audience there waiting for us," said Michelle Miller, CMO of Vegamour, which is known for its hair growth products. "We were looking for a platform that had a lot of trust. In doing a lot of research, we saw that [LinkedIn] has a different kind of trust than Instagram or TikTok, but there are not a lot of brands paying for advertising on the platform.""
"Miller said Vegamour sought out Kremin to join its LinkedIn strategy, based on her expertise in the longevity space. Kremin is the Belgium-based CEO and founder of Innocos, which hosts global events on topics like longevity, beauty and wellness. "They approached me [saying] they were looking for somebody to help translate the science [of Vegamour's products] into engaging, digestible LinkedIn content and to talk about longevity," said Kremin. "And this is exactly my mission.""
Vegamour appointed Iryna Kremin as its first chief LinkedIn officer to expand consumer reach on LinkedIn. Kremin will provide strategic consulting and share sponsored content from her LinkedIn profile of more than 21,000 followers. Vegamour prioritizes LinkedIn for thought leadership, education, and a different kind of trust compared with Instagram and TikTok, noting relatively few brands advertise there. Kremin is the Belgium-based CEO and founder of Innocos, which hosts global events on longevity, beauty, and wellness. Vegamour was founded in 2016, received $80 million from General Atlantic in 2021, added Nicole Kidman as an investor in 2022, and projected $160 million in 2024 sales. The brand hired its first chief marketing officer in March 2025 and pursued influencer partnerships in July.
Read at Digiday
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