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Social media platforms are taking steps to avoid repeating past mistakes by implementing rules and regulations regarding political content in the lead up to the 2024 U.S. election. These efforts aim to address issues of misinformation, disinformation, and political division.
"These recommendations updates apply to public accounts and in places where we recommend content such as Explore, Reels, In-Feed Recommendations and Suggested Users - it doesn't change how we show people content from accounts they choose to follow," the social media giant wrote in a blog post.
In a blog post, Instagram and Threads announced that they will no longer proactively recommend political content from accounts that users don't follow. However, users will still have the option to follow accounts that post political content and can choose to see political content if they want in a future rollout.
"Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person's appetite for it," said Instagram Head Adam Mosseri.