Young generations, particularly Gen Z, are shifting away from traditional search engines like Google, opting instead for social media platforms such as TikTok and Instagram. This shift highlights a preference for user-generated content and peer recommendations over algorithmic search results. Reports indicate a significant decline in Google's usage among Gen Z, with many expressing dissatisfaction with the accuracy and reliability of AI-generated results. In contrast, platforms with community-driven content curation, like Reddit, resonate more with young users, showcasing the evolving landscape of online information sourcing.
Reports show that young people are using search engines differently to their parents, opting to trust TikTok and Instagram recommendations directly sent from friends over Google.
A 2024 Forbes study found that Google use in general was down 25% with Gen Z compared to Gen X, and eMarketer reports that nearly half of Gen Z prefer social media over the old-school search engines.
Content that is curated and assessed by humans rather than algorithms is appealing to Gen Zers, particularly in our new AI-obsessed age.
Young people are no longer turning to Google for new information or discovery, preferring platforms like TikTok and Instagram that offer direct community engagement.
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