In the U.S., TikTok users predominantly follow content creators, though most do not identify as 'influencers'. Creator accounts constitute about 50% of all followed accounts, primarily gaining followers through social media instead of traditional fame. The majority have between 50,000 and 499,999 followers, with only 10% exceeding one million. Popular creators are characterized by frequent postings of promotional and longer video content, whereas less popular creators engage in news and political discussions. Interestingly, the vast majority fill out bios, but less than 1% label themselves as influencers, indicating a divide between perception and reality.
Despite the label 'influencers,' fewer than 1% of creators use that term in their bios, indicating a distinction between self-perception and external labeling.
Most TikTok creators generate their following through social media channels rather than offline fame, with nearly half of all followed accounts being creator profiles.
Creators with substantial followings typically engage their audience with frequent postings, longer videos, and promotional content, contrasting with less followed creators who often share news and politics.
Most popular accounts on TikTok have between 50,000 and 499,999 followers, with only 10% crossing the million-mark threshold, showcasing the competitiveness in the platform.
Collection
[
|
...
]