LinkedIn streaming video generates 1.4 times more engagements than text content, with a 34% rise in uploads year-over-year, indicating a growing preference for video.
Live streaming adds authenticity and immediacy, creating real-time conversations among individuals with shared interests in their work.
Creator Jayde Powell experienced unprecedented engagement with her video on LinkedIn, which gained almost half a million impressions, surpassing performance on other platforms.
LinkedIn is actively promoting newsletters, enabling creators to cultivate audiences and providing fresh avenues for engagement on the platform.
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