The article emphasizes the importance of building authentic connections on LinkedIn, especially as job opportunities increasingly exist in the hidden job market—where relationships hold more value than resumes alone. With layoffs becoming common, the article suggests prioritizing meaningful connections over sheer numbers. Mandy McEwen warns about the potential awkwardness of overly personalized direct messages that can come off as intrusive. Overall, the article advocates for cultivating genuine relationships that can serve as valuable career assets in a competitive job landscape.
It's not just about the number of contacts you have - it's the value and authenticity inside those relationships.
Research shows that as much as 70% or more of job opportunities are part of the 'hidden job market', especially when hiring is in flux.
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