The Social Media Conference emphasized the challenges faced by social media professionals over the past year, providing a rejuvenating environment for learning and networking. Key insights included empowering employees on social media, the importance of recognizable branding, nurturing creativity in the workplace, and prioritizing self-care. Additionally, insights on evaluating social media strategies and respecting original creators in viral content were offered, showcasing the multifaceted nature of effective social media management in a rapidly changing landscape.
Don't just tell employees what they can't do on social media - empower them with what they should do and reward them for sharing great content.
Every pot should be instantly recognizable as you, even if your name and avatar aren't attached.
Creativity is a necessary skill in every workplace. Nurture it wherever possible.
Social media is a demanding job. Take time to rest and recover. If your job isn't OK with that, that's not OK.
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