Adam Presser, TikTok's head of operations, addressed the European Commission about the company's distinction from traditional social networking platforms like Facebook and Instagram. He emphasized that TikTok operates primarily as a content creation and sharing service, which is centered on users' interests rather than connecting family and friends. This focus sets TikTok apart in the competitive landscape of social media, aligning it more closely with content-driven platforms than traditional social networks.
"We don't consider ourselves a social network in the traditional sense; our focus is more on content creation and sharing rather than connecting friends and family, which distinguishes us from competitors like Facebook and Instagram."
"TikTok is about interests, not relationships. Our users engage more in exploring content that aligns with their passions rather than solely connecting with known individuals."
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