Threads is introducing direct messaging (DM) features, allowing users to communicate directly without switching apps. This feature includes one-on-one chats, preset emoji reactions, spam reporting, and muting DMs, with plans for more advanced options like group messaging in future updates. While DMs will be available in most regions, encryption is not a priority, focusing instead on building community engagement. The introduction of DMs positions Threads as a competitor to other social platforms, emphasizing a unique experience from Instagram.
We're not encrypting our DMs. It's really about just connecting directly and talking to people about whatever is happening now, which I think makes encryption less core to the experience.
One thing that's been particularly exciting is that we have seen the community start to form in ways that are different from where we started with Instagram.
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