BelliWelli's TikTok video featuring Katie Wilson and Bethenny Frankel showcases an unconventional marketing strategy. The video makes viewers feel various emotions, leading to heightened engagement. Despite skepticism about the staged interaction, it effectively captivates the audience. BelliWelli's social media efforts are crafting a narrative that generates curiosity and discussion, essential for increased visibility. With over a billion views in nine months, their approach has proven significantly more effective than traditional advertising methods, evidenced by a remarkable 405 percent growth in brand engagement and sales.
According to Wilson and Tyson Woeste, one of BelliWelli's co-founders, this is by design. 'Great content makes people feel something,' Woeste says.
So, even if, like most TikTok commenters, you suspect the interaction is staged, it's still hard to watch without cringing.
The Los Angeles-based brand's TikTok page is full of shocking and somewhat unbelievable videos that show Walmart customers stealing BelliWelli products.
Over the past nine months, this content has racked up more than a billion views - much more than a Super Bowl ad.
Collection
[
|
...
]