""I would do a UGC firestorm. You could get 4,000 videos from creators that charge $250 per video, but I'd probably opt for closer to 1,000 videos and pay extra for well-known influencers to make UGC for me.""
""The brief would involve current and evergreen social trends. With 1,000-plus pieces of content tested on the interest-graph algorithms, I would add a [call to action] to the best performing pieces of content and use them to drive conversions.""
Marketing experts suggest utilizing an extra $1 million for social media and influencer marketing by focusing on user-generated content, in-person events, and episodic content. Barik Chaudry from L'Oréal recommends initiating a user-generated content firestorm, creating around 1,000 videos from influencers to leverage current trends. The strategy involves testing content on algorithms and using high-performing pieces to drive conversions. Other themes include large-scale influencer activations and the importance of engaging audiences through live events.
Read at Inc
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