Ben Sweeny, known as Corporate Sween, provocatively suggests that companies should lighten up their employee engagement methods. With a satirical take, he advocates for humor in the workplace and highlights how comedians are increasingly engaging with audiences on LinkedIn. This trend reflects a broader surge in video content creation on the platform, as humor has been recognized as vital for workplace connections and leadership authenticity. LinkedIn's growing acceptance of comedic content may reshape how professionals share and engage in video formats.
Some companies drown their employees with boring surveys and useless questionnaires. I drown my employees with two to three gallons of water, an incline table, and a hand towel.
There's no reason for comedians not to post on LinkedIn. Comedians want to perform on every stage they can, and LinkedIn is another stage.
Humor is part of how we connect at work and helps us develop bonds. For leaders, humor helps you show that you also make mistakes and don't take yourself too seriously.
Sweeny has noticed his LinkedIn usage growing substantially among his comedy peers and says it may reach a point where it becomes inundating.
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