Nadya Okamoto, a Gen Z entrepreneur, successfully launched her period care brand August with a strategy focusing on organic TikTok marketing. After raising nearly $2 million in pre-seed funding, she engaged in extensive TikTok content creation, eventually leading to viral moments that drove significant traffic to the brand's website. Upon TikTok allowing the sale of feminine products, August capitalized on the market, achieving impressive sales, with more than half of its revenue in Q4 of 2024 coming from TikTok-exclusive bundles. Additionally, the feminine hygiene industry is projected to generate nearly $5 billion by 2025.
By prohibiting the sale of feminine products for about a year, TikTok Shop was missing out on a massive market... The category has experienced triple-digit growth this year.
Within the New York City-based brand's first five months of business, she went viral and drove enough traffic... that its tampons sold out.
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