Mary Orton, who has over a decade of experience in fashion influencing, advises up-and-coming creators to prioritize authenticity to avoid burnout. With the explosive growth in content creators post-pandemic, competition is fierce, making it crucial for influencers to evolve naturally rather than desperately chase trends. Fluctuating algorithms and changing audience preferences complicate the path to success. Moreover, Black creators face unique challenges in maintaining visibility and brand relationships in a shifting media landscape, highlighting the importance of genuine representation in the creator economy.
The audience is smart, they know if you are trying to maintain a facade and be something you're not.
It's more difficult to get a brand's attention and maintain it, and even to get more followers and appear in the algorithm.
Collection
[
|
...
]