Nancy Marshall, The PR Maven®, discusses the significance of earned media in public relations, emphasizing that it promotes clients organically without monetary involvement. From engaging news stories to influential opinion pieces, she highlights varied opportunities for exposure. Marshall stresses the value of opinion pages for showcasing clients' expertise, asserting that providing topical insights can captivate audiences and media attention alike. By identifying these earned media opportunities, PR professionals can elevate their clients' brands and contribute to personal success and happiness in the field.
One underrated PR platform is the opinion page, which can be a gold mine for PR experts who have clients with unique expertise.
It is our job as PR professionals to identify opportunities for clients to be featured in unpaid ways, on their own merits.
Earned media is the PR term for a client appearing in the mainstream media, and comes about organically and without a fee.
Opinion editors look for topical written content that can change people's hearts and minds.
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