Read at Adweek
In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels interviews ADWEEK's social media director, Sami Lambert, and creator marketplace #Paid's editorial lead, Emmy Liederman, to discuss their predictions for social trends in 2024 and offer advice on making content stand out. They emphasize the challenges that social media managers and marketers face in determining what will be popular and making their content unique.
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique.
The episode explores the need for social media professionals to stay ahead of the curve and constantly evolve their strategies. Lambert and Liederman share insights on the importance of understanding the audience and creating content that resonates with them. They highlight the value of leveraging data and analytics to identify trends and adapt to changes in the social media landscape.
It’s about understanding the audience and finding out what kind of content resonates with them. That’s where the magic is.