The American Influencer Council (AIC) is focusing on creators who, while not ultra-famous, hold significant influence in the creator economy. Their Creators Trailblazing to the Top List spotlights 34 influencers from the creator middle class, which includes nano, micro, and mid-tier creators. These creators are essential in driving conversation and trends within niche communities. As the creator economy is projected to reach $480 billion by 2027, brands are prioritizing engagement over follower counts, reflecting a shift in the digital landscape.
Fewer than one percent of US creators have follower counts totaling half a million or more. Most creators working in the creator economy are part of the middle class.
The AIC's Creators Trailblazing to the Top List recognizes 34 influencers who have built engaged followings within what's often called the creator middle class.
As social media matures, brands and marketers are looking beyond vanity metrics like follower count and instead prioritizing engagement and the ability to cultivate a dedicated community.
Industry estimates predict the creator economy's economic valuation could balloon to $480 billion by 2027, according to Goldman Sachs.
Collection
[
|
...
]