Kia Norway recently deleted an Instagram post that mocked Tesla CEO Elon Musk, which featured a sticker on a Kia EV3 saying, "I bought this after Elon went crazy." This post attracted considerable attention but was met with criticism from Tesla advocates and employees who deemed it a poor move. In response, a Kia representative clarified that the intention was not to offend. Prominent figures in the Tesla community, including Elon Musk, expressed surprise and disappointment, pointing out that such negative marketing was unnecessary and counterproductive.
The now-deleted Instagram post showed a Kia EV3 rear with a sticker reading, 'I bought this after Elon went crazy,' which drew global attention and backlash.
Critics described the post as disappointing, emphasizing that many OEMs should focus on supporting their customers rather than running negative ads.
Elon Musk reacted on X, stating, 'They really did that?' highlighting the surprise and criticism Kia faced for their post.
Tesla Senior Staff Engineer Yun-Ta Tsai noted the contradiction of Kia's approach, emphasizing Tesla's commitment to not running negative ads on competitors.
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