In 2025, a significant shift is occurring among creatives who are abandoning social media platforms to reclaim their mental health and creative control. Figures like Philippa Moore report improved well-being after quitting social media, opting instead to invest in personal websites and platforms they own. This trend represents a broader movement away from 'rented' digital spaces controlled by corporate interests, catalyzed by privacy concerns and dissatisfaction with social media giants. The consensus is that the golden era of social media may be concluding as professionals seek autonomy over their online presence.
"I quit all my personal social media platforms, apart from LinkedIn, which I use occasionally, in January 2022, and have rarely looked back. I was sleeping better..."
"I was tired of giving my content, time and creative energy to platforms that were only making morally dubious billionaires even wealthier."
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