Snapchat Plans to Merge Its TikTok-Like Spotlight Feature with Stories for a More Unified Experience - Lindsey Gamble
Briefly

During Snapchat's Q4 2023 earnings call, CEO Evan Spiegel revealed his plans to unify the user experience by merging Spotlight, its TikTok-like feature, with Stories. He also wants to utilize Spotlight's ranking mechanisms and recommendation engines to enhance Stories.
Snapchat CEO Evan Spiegel plans to merge Spotlight with Stories to unify the user experience.
Snapchat will follow suit with the eventual rollout of a unified experience for Spotlight and Story content. Recent sightings of a vertical, scrollable feed for Stories resembling Spotlight suggest this unification isn't far away.
Recent sightings of a vertical, scrollable feed for Stories resembling Spotlight suggest this unification isn't far away.
This consolidation not only enhances the viewing experience but also delivers more relevant content to users, fostering increased engagement and attracting advertisers. Despite now having 800 million monthly active users, Snapchat's ad business lags behind many competitors.
Despite now having 800 million monthly active users, Snapchat's ad business lags behind many competitors.
Read at Lindsey Gamble
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