A recent report from Sprout Social reveals that 90% of consumers globally maintain profiles on social media, suggesting these platforms are vital for brand engagement. Forecasts predict Facebook will generate $36.76 billion in ad revenue for 2024, a 7.7% year-over-year increase. Moreover, users are expected to average 30 minutes daily on Facebook by 2025. The findings point to the critical role social media plays in marketing strategies, emphasizing the need for brands to understand where to effectively locate and engage their audiences.
Nine in 10 consumers worldwide have a profile on social media, signaling the platform's immense reach and influence in marketing strategies.
Facebook's ad revenues are projected to hit $36.76 billion this year, highlighting the platform's continued growth and dominance in the advertising space.
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