Instagram is rolling out several significant updates aimed at benefitting social media managers and enhancing user experience. The updates include AI-powered tools designed to aid businesses in discovering suitable creators, refining searches via keyword queries, and offering insights into creator partnerships. Additionally, Instagram has improved playback options for Reels, allowing users to watch videos at double speed. However, the platform is also removing low-adoption features, such as the ability to add text notes to feed posts. These updates aim to enrich creator-brand collaborations and overall user engagement.
Instagram’s latest updates introduce AI-powered tools for businesses to improve creator discovery, offering keyword searches and insights into creators' partnerships and performance.
The new updates include enhancements for IG’s Creator Marketplace, allowing brands to efficiently find and engage with creators, boosting collaboration potential through personalized and targeted recommendations.
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