TikTok's re-availability after a brief ban has offered relief to Missouri content creators who rely on the app for their career advancement. Students at the University of Missouri, like Xander Kerber, utilize TikTok to grow their skills and following—over 200,000 followers, in his case—enabling performances in a manner that traditional avenues in Missouri do not. Both Kerber and fellow creator Connor Clary expressed concerns about the potential loss of opportunities the ban represented, showcasing the critical role TikTok plays in shaping their futures in entertainment.
"I love Missouri, but it's just - outside of the Internet, it's very difficult to find opportunities if that's the kind of thing you want to pursue," Kerber said. "So I've found social media to kind of be, in a way, like my saving grace."
Connor Clary felt a similar sense of loss when the app was banned. He graduated from MU a few years ago and recently moved to New Orleans. But while he still lived in Kansas City, he became a TikTok content creator and says earnings from his videos became about a third of his income.
I was a little worried that that would go away and sort of this small thing I might be able to use to propel into something larger - in terms of a career in the industry - after graduation was no longer there.
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