Meta Platforms Inc. is set to open its Threads social network to almost all global advertisers, extending brand access to over 30 markets, including the U.S. Launched in mid-2023 as a competitor to Twitter, Threads has seen significant growth, boasting over 320 million monthly users. Initially, the ad feature was available solely in the U.S. and Japan. This expansion prepares Meta ahead of its first-quarter earnings report, which is crucial given the current volatility in tech stocks linked to President Trump's tariffs affecting global trade.
Meta Platforms Inc. is expanding its Threads social network to nearly all global advertisers, tapping into a new revenue stream and extending brand access to users.
Threads, which has over 320 million monthly users, began showing ads in January with a pilot that was initially limited to the US and Japan.
Mark Zuckerberg stated that Threads gains from being ad-free and closely integrated with Instagram, where users can easily access Threads posts through suggestions.
As Meta anticipates its first-quarter earnings, investors will focus on the ad business's performance amidst market fluctuations caused by trade issues linked to Trump.
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