"Facebook and Instagram parent company Meta on Wednesday said it will begin to show advertising on its Threads micro-blogging service to all users globally starting next week. "With ads on Threads, businesses can authentically join this conversation while finding new ways to connect with the people most interested in their business," the company wrote in a blog. Wall Street analysts expect Threads to become a significant revenue driver for Meta as the company monetizes the platform."
"The company is set to report its fourth quarter earnings results next week. Meta said the full launch will be "gradual" and potentially take a few months to roll out. The social media company first tested ads on Threads with users in the U.S. and Japan last January. Since its launch in July 2023, Threads has been a direct competitor to Elon Musk's X, formerly known as Twitter."
Meta will show advertising on Threads to all users globally starting next week. Ads were previously tested in the U.S. and Japan in January. The full ad launch will be gradual and could take a few months to roll out. Wall Street analysts expect Threads to become a significant revenue driver as Meta monetizes the platform. Threads launched in July 2023 and has amassed more than 400 million monthly active users. Earlier reports citing Similarweb indicated Threads had more daily active users worldwide than X. Meta plans to add new ad formats and third-party verification services already available on Facebook and Instagram.
Read at www.cnbc.com
Unable to calculate read time
Collection
[
|
...
]