Meta Platforms announced that it will begin displaying ads on WhatsApp, specifically within the Updates tab through the Status feature. This move has been in discussion since 2018, and the ads will be rolled out gradually. The company assures users that ads will be implemented with privacy considerations, using limited tracking information such as location and user activity. Importantly, WhatsApp will maintain end-to-end encryption for personal messages and will not involve selling or sharing users' phone numbers for advertising purposes.
Your personal messages, calls, and statuses remain end-to-end encrypted, meaning no one can see or hear them.
To show ads in Status or Channels you might care about, we'll use limited info like your country or city, language, the Channels you're following.
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