Meta's recent layoff of nearly 5% of its workforce has sparked unrest within the tech sector, where employees are increasingly voicing their experiences online. Former workers are particularly active on platforms like LinkedIn and TikTok, challenging the narrative that they were low performers. This public backlash reflects a shift in the culture of personal branding, highlighting a push against corporate narratives. The article reflects on historical concepts of personal branding, tracing it back to Tom Peters’ advice on self-marketing, showing its evolution in today's complex employment landscape.
In other words, the demand to project an "ever-employable identity" on social media may be crumbling under the weight of a new phase of personal branding.
Over the last week, terminated workers have turned to X, TikTok, and especially LinkedIn to rebut the low performance narrative.
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