In today's saturated market, many marketing campaigns suffer from a lack of originality and connection with consumers. This article discusses the contrast between brands like Poppi and Duolingo, examining how they navigate consumer expectations and market challenges. Poppi's product focuses on health, yet struggles with its perception and market share due to an overconfident message. The article highlights the difficulty businesses face in presenting themselves as relatable while maintaining brand integrity, ultimately calling for a shift away from bland, uninspired marketing strategies.
Poppi's slogan, "The future of soda is now," feels overly aspirational given the deeply entrenched nature of the traditional soda market.
Many consumers aren't aspiring to healthy options; they just want something refreshing to enjoy without compromising their preferences.
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