LinkedIn is piloting a feature that enables users to view a feed of updates exclusively from their first-degree network, reflecting their research that content from peers enhances engagement. This new option is part of LinkedIn's commitment to streamline user experiences, alongside maintaining the sort filter for users in the UK and the EU, allowing them to organize feeds by recent activity. However, members outside these regions won't have access to this filter on desktop, marking a distinction in user experience across different geographical areas.
LinkedIn is testing a new option that allows users to switch to a feed featuring updates exclusively from their first-degree connections, aiming to enhance engagement.
Research indicates that users find peer-shared content most engaging, and LinkedIn members engage more with content from colleagues.
The new feature simplifies the user experience by refining content recommendations to reflect the engagement users already experience in the app.
Members in the UK and EU will still have access to the sort filter to organize their feed by the most recent posts.
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