LinkedIn's new lead generation option for boosted posts allows users to set a budget and targeting options to create contact lists from audience insights.
With this new feature, LinkedIn aims to enhance user engagement and provide another avenue to maximize content reach, especially for high-performing updates.
Boosting posts offers a lightweight method to generate leads, though it lacks the comprehensive targeting features found in LinkedIn's full Campaign Manager.
The lead generation feature is globally available, enabling marketers to utilize first-party data for capturing high-quality leads and extending their reach.
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