Instagram and Threads will no longer 'proactively' recommend political content | TechCrunch
Briefly

Meta, the parent company of Instagram, has announced that it will no longer push political content on its platforms. This includes Instagram and its sister app, Threads. The company wants to avoid the toxicity and heated debates often associated with political content. Similar to its existing policies on Facebook, Meta will not proactively recommend political posts to users by default. This change will also affect Instagram Reels and Explore. Meta is differentiating Threads from Twitter's X by distancing it from political debates and news amplification. However, the changes will not impact how content from followed accounts is shown to users.
Meta has reduced the amount of political content that appears in the Feed, Reels, Facebook Watch, Groups You Should Join, and Pages You May Like recommendations on Facebook.
Meta's approach to political content recommendations is part of its efforts to create a more positive and less polarized user experience. The company has been committed to reducing the presence of political content on its platforms, especially leading up to the U.S. 2024 elections. Other social media platforms have faced criticism for their role in spreading misinformation and inciting political tensions. Meta's decision to avoid recommending political posts aligns with its goal of promoting a safer and more enjoyable user experience.
Meta is changing its approach to political content recommendations across Instagram and its sister app, Threads, to prioritize a more positive and less polarized user experience.
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