""I don't think we would have any customers in the farm shop without the power of social media. If I'd been waiting to be 'discovered' the old-fashioned way by a magazine, newspaper or radio show, I'd still be waiting.""
""I see you and your stuff on social media" is a phrase that is heard all the time in the farm shop from everyone between 20 years of age up to 80."
The farm shop relies heavily on social media for customer engagement across various age groups. Young men discover the shop on TikTok, while women use Instagram, and older customers prefer Facebook. Without social media, the farm shop would struggle to attract customers, as traditional media methods would not suffice. The presence on these platforms has significantly increased visibility and customer interaction, making it a vital tool for business success.
Read at Independent
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