Social Media Week, taking place from May 12-14 in NYC, is an opportunity for brand professionals and content creators to connect and learn about adapting to evolving trends. The analysis of brand activations at South by Southwest reveals that amidst a hectic atmosphere, creativity is key to standing out. Interview insights from Margaret Kerrison, a senior creative director at TAIT and former Disney Imagineering story lead, emphasize how impactful experiential strategies attract large crowds and enhance audience engagement, despite the challenges faced in recent years.
Social media is evolving; adapting to new trends at events like Social Media Week is essential for brand pros and content creators.
Brand activations, particularly at SXSW, need to be creative to capture attention amidst the busy atmosphere and competition.
Despite the crowded nature of SXSW, many activations still attracted significant attention, indicating that creative ideas can still resonate with audiences.
Margaret Kerrison’s insights from her time at Disney and current experiences at SXSW provide valuable perspectives on engaging audiences through experiential marketing.
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