A well-crafted social media policy acts like your employee handbook but for social media, providing a clear framework for employee behavior on social platforms.
A social media policy is a roadmap that outlines rules for using official company accounts, guidelines for personal accounts, and dos and don'ts for sharing information.
This policy keeps your brand voice consistent across platforms, prevents costly social media mistakes, and helps your team confidently engage online.
With a social media policy, you ensure there’s a plan to handle negative feedback or PR crises, protecting your company’s reputation.
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