#online-engagement

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The Drum
2 weeks ago
Marketing

Compliance makes social media healthcare marketing hard - but creativity always wins

Healthcare marketing must navigate strict regulations with creativity and agility to engage audiences ethically. [ more ]
TechCrunch
2 months ago
Marketing

Almost half of adults on TikTok have never posted a video, research shows | TechCrunch

Adults on TikTok lean camera-shy
A significant percentage of TikTok users do not post content. [ more ]
Entrepreneur
4 months ago
Marketing

How Gen Z is Impacting Business and Marketing Decisions | Entrepreneur

Generation Z holds $150 billion in global buying power and digital marketers are adapting their strategies to reach this unique generation.
To effectively engage with Gen Z, marketers must understand their mindset, prioritize authenticity and inclusivity, and align with their values. [ more ]
www.mediaite.com
1 month ago
Left-wing politics

Trump, Biden Campaigns Go On The Attack Following Trump's Abortion Message: Get Ready to Lose in November'

Trump and Biden 2024 campaigns engaged in online exchanges over abortion statement.
Trump supports states deciding on abortion rights with exceptions for rape and incest. [ more ]
The Conversation
1 month ago
UX design

Social media apps have billions of 'active users'. But what does that really mean?

Social media is deeply ingrained in society with over 5 billion global users.
Active users engage with content, unlike all account holders, and metrics can be distorted by bots. [ more ]
www.fastcompany.com
2 months ago
Media industry

Facebook and X gave up on news. LinkedIn wants to fill the void

News platforms struggling on major websites
Potential news opportunities on LinkedIn [ more ]
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