"Substack became the internet's most aspirational place to think out loud, evolving from a tool for writers evading layoffs to a symbol of taste and intellect."
"The appeal of Substack is as much about status as it is about substance, attracting a new type of online star known as the 'intellectual influencer.'"
"Substack is framed as its opposite: slower, more intentional, and somehow healthier than the feeds its articles are dissected on."
Substack, founded in 2017, has grown to 20 million monthly active subscribers by 2025 and over 35 million by 2026. It has gained cultural relevance, becoming a platform for thoughtful content and intellectual influencers. Substack is perceived as a healthier alternative to traditional social media, attracting a roster of celebrity writers. The platform's appeal lies in its freedom from editorial constraints and its alignment with a cultural mood that values intellect and taste. Writers like Jayne Kitchen highlight its status as a space for cultural tastemakers.
Read at Miami Herald
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